Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products
提出一种基于寻求多样性行为的模型，用于识别竞争产品之间的替代和互补关系，帮助营销研究者分析产品组合策略。
James M. Lattin, Leigh McAlister, Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships among Competing Products, Journal of Marketing Research, Vol. 22, No. 3 (Aug., 1985), pp. 330-339