When Persuasion Goes Undetected: The Case of Comparative Advertising
研究了比较广告中说服未被消费者察觉的情况，对营销人员和广告研究者有参考价值。
Randall L. Rose, Paul W. Miniard, Michael J. Barone, Kenneth C. Manning, Brian D. Till, When Persuasion Goes Undetected: The Case of Comparative Advertising, Journal of Marketing Research, Vol. 30, No. 3 (Aug., 1993), pp. 315-330