Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views
研究了市场份额模型的设定、估计与验证方法，旨在调和不同研究视角下的分歧，对市场营销和计量经济学研究者有参考价值。
Philippe A. Naert, Marcel Weverbergh, Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views, Journal of Marketing Research, Vol. 22, No. 4 (Nov., 1985), pp. 453-461