Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures
提出一种通过调查测量消费者偏好结构来确定品牌间替代性的方法，对市场研究人员和品牌经理评估竞争格局有用。
Randolph E. Bucklin, V. Srinivasan, Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures, Journal of Marketing Research, Vol. 28, No. 1 (Feb., 1991), pp. 58-71