Why Be Moral? A Different Rationale for Managers
本文提出管理者必须讲道德，关注决策带来的利益与伤害分配，以在激烈全球竞争中赢得利益相关者的信任、承诺和努力，从而确保企业长期成功。
It is proposed that mangers have to be moral, have to be concerned about the distribution of benefits and the allocation of harms brought about by their decisions and actions, in order to build trust, commitment, and effort among the stakeholders of the firm. Trust, commitment, and effort on the part of all of the stakeholders are essential for long-term corporate success, given the economic conditions of intense global competition that now exist for the foreseeable future.