Anbar Abstracts Issue
本期《欧洲营销杂志》特刊收录了七个主题的文摘，涵盖营销、欧洲与国际商务、营销策略、供应链管理、产品管理、服务营销、公共部门营销以及营销与信息技术。
This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and International Business; Marketing Strategy; Supply Chain Management; Product Management; Services Marketing; Marketing in the Public Sector; and Marketing and Information Technology.