External information sources of product enthusiasts: Differences between variety seekers, variety neutrals, and variety avoiders
研究了产品爱好者中，频繁更换购买产品的多样化寻求者、中立者和回避者在外部信息来源数量上的差异，发现寻求者使用更多信息源。
The external information sources of enthusiasts are examined. Enthusiasts who frequently switch their purchases of wine from different regions are compared with those who switch their purchases less frequently. Findings indicate that variety-seeking enthusiasts use a significantly larger number of information sources than variety neutrals, and variety neutrals use a significantly larger number of sources than variety avoiders. Differences concerning wine consumption, the use of print media, interpersonal sources, and trial information sources are also noted. © 1996 John Wiley & Sons, Inc.