Marketing Strategy and Differential Advantage
将军事战略力量概念引入投资组合分析和PIMS研究，提出营销战略新范式，定义并校准战略营销雄心，推导其与营销组合及市场份额的理论关系，并引入差异化营销优势的操作性度量。
Extending portfolio analysis and PIMS studies to include military concepts of strategic force produces a new paradigm of marketing strategies. The author introduces and calibrates the concept of strategic marketing ambition, relates this concept to the marketing mix, and then derives a theoretical function linking strategic ambitions and investments with market share. An operational measure of differential marketing advantage is introduced, and the. methods of analysis are applied in an illustration of competitive investments, marketing strategy and differential advantage.