Product Development
调查了认证商学院中产品开发课程的普及情况，基于320所商学院的调查和档案分析，发现课程数量较十年前显著增长，并分析了教材使用和地区差异。
This study investigates the prevalence of product‐development courses at accredited educational institutions. The authors assess pedagogical approaches and instructional materials used in these courses. The analysis is based on a survey of 320 accredited business schools, supplemented by an archival review of other business schools' catalogs. The results suggest considerable growth in the number of product development/management courses compared to a decade ago. Four textbooks dominate the market, but other contenders for adoption are available. Cases are commonly used to facilitate understanding of presented issues. Geographic differences show that schools located in the Northeast, Midwest, and West are more likely to address product‐related issues in their business curricula.