Closely Read Books. Marketing Literature, Consumption as Text, and the Leaves from Our Lives: Slow, Slower, and Slowest
这篇论文探讨了如何将消费视为文本进行细读,并提出了慢、更慢、最慢三种阅读速度的比喻,对营销和消费研究领域有参考价值。
Morris B. Holbrook, Closely Read Books. Marketing Literature, Consumption as Text, and the Leaves from Our Lives: Slow, Slower, and Slowest, Journal of Marketing, Vol. 62, No. 3 (Jul., 1998), pp. 141-145