🌙

细读书籍:营销文学、作为文本的消费以及我们生活中的树叶:慢、更慢、最慢

Closely Read Books. Marketing Literature, Consumption as Text, and the Leaves from Our Lives: Slow, Slower, and Slowest

Journal of Marketing · 1998
被引 5
人大 AFT50UTD24ABS 4*

中文导读

这篇论文探讨了如何将消费视为文本进行细读,并提出了慢、更慢、最慢三种阅读速度的比喻,对营销和消费研究领域有参考价值。

Abstract

Morris B. Holbrook, Closely Read Books. Marketing Literature, Consumption as Text, and the Leaves from Our Lives: Slow, Slower, and Slowest, Journal of Marketing, Vol. 62, No. 3 (Jul., 1998), pp. 141-145

消费社会学营销广告商业社会科学