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监督行为的影响:销售人员个体差异的作用

Effects of Supervisory Behavior: The Role of Individual Differences among Salespeople

Journal of Marketing · 1989
被引 58
人大 AFT50UTD24ABS 4*

中文导读

研究了监督者的结构发起和关怀行为对不同自尊、清晰度需求、销售经验和自我感知绩效的销售人员的影响,发现这些个体差异会调节监督行为的效果,建议销售经理采取适应性监督。

Abstract

The author investigates the effects of supervisory initiation of structure and consideration on salespeople who differ in their specific self-esteem, need for clarity, sales experience, and self-perceived performance. The study findings indicate that specific self-esteem, experience, and self-perceived performance moderate the effects of supervisory behaviors on salespeople. These findings suggest that sales managers should engage in “adaptive supervision” in working with salespeople.

销售管理监督行为个体差异市场营销