International Product Life Cycle: A Reassessment and Product Policy Implications
基于1975年以色列和美国贸易数据，检验国际产品生命周期理论在追随国（以色列）的适用性，发现与理论预测存在显著偏差，为国际营销规划提供启示。
International product life cycle theory is one of the leading explanations of international trade patterns. Most of the tests to date have been based on U.S. experience. This study examines the theory from the standpoint of a (presumably) follower country. 1975 Israeli and U.S. export and import data were used to test applicability of IPLC theory to Israeli export performance. Marked deviations from theory predictions were found. An analysis of the findings leads to important implications for international marketing planning.