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以色列婚礼中的礼物赠送与遗传亲缘关系和亲缘确定性的关系

Gift Giving at Israeli Weddings as a Function of Genetic Relatedness and Kinship Certainty

Journal of Consumer Psychology · 2017
被引 13
FT50ABS 4*

中文导读

研究以色列婚礼中宾客的礼金金额,发现宾客与新人遗传亲缘关系越近、母系亲缘确定性越高,礼金越多,对理解家庭动态和礼物营销有启示。

Abstract

This study examines gift giving at Israeli weddings. In accordance with kin selection theory, we hypothesized that wedding guests possessing greater genetic relatedness to the newlyweds would offer greater sums of money as wedding gifts. We also hypothesized that family members stemming from the maternal side (where the genetic lineage has higher kinship certainty) would offer the newlyweds more money than those stemming from the paternal side. Data on the monetary gift sums of the wedding guests from 30 weddings were collapsed according to two criteria: (a) genetic relatedness (0%, 6.25%, 12.5%, 25%, and 50%) and (b) kinship certainty (maternal or paternal lineage). Both hypotheses were supported. We discuss the implications of these data in understanding family dynamics, as well as practical applications associated with the marketing of gifts.

社会心理学进化心理学人类学行为经济学