Cultural differences in innovation championing strategies
基于30个国家1228人的样本，研究了国家文化如何影响人们对创新倡导策略的偏好，发现不确定性规避、权力距离和集体主义倾向分别与不同的倡导方式相关。
This study examines the relationship between national culture and national preferences for innovation championing strategies for a sample of 1228 individuals in 30 countries. The study finds that the more uncertainty avoiding a society is the more people prefer champions to work through organizational norms, rules and procedures to promote innovation. The more power distant a society is the more people prefer champions to focus on gaining the support of those in authority before other actions are taken on an innovation rather than on building a broad base of support among organization members for new ideas. The more collectivist a society is the more people prefer champions to seek cross-functional support for the innovation effort.