<i>The Hidden Persuaders</i>: Then and Now
回顾50年前Vance Packard的《隐藏的说客》，探讨其对广告业心理分析技术的揭露、引发的争议，以及如何影响公众舆论、广告监管和研究，并结合当代心理学和说服实践进行历史分析。
It has been 50 years since Vance Packard wrote about psychoanalytical techniques employed by the advertising industry in The Hidden Persuaders. This book, published in the post-World War II consumer boom, exposed a mass audience to motivational research at a time when advertisers used new techniques and a new medium. Yet The Hidden Persuaders was highly criticized and became a scapegoat for purportedly promoting subliminal techniques. Nonetheless, the book helped shape public opinion, advertising regulation, and advertising research and practice. This paper provides a historical approach to Packard's contribution and ideas in the context of recent theoretical insights into psychological processing and new persuasion practices.