Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages
研究了如何通过控制可观测和不可观测的管理技能，更准确地估计先动者市场份额优势的大小，对营销和产业组织研究者有参考价值。
B. P. S. Murthi, Kannan Srinivasan, Gurumurthy Kalyanaram, Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages, Journal of Marketing Research, Vol. 33, No. 3 (Aug., 1996), pp. 329-336