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将产品特征与感知联系起来:自我陈述与统计揭示的重要性权重

Linking Product Features to Perceptions: Self-Stated versus Statistically Revealed Importance Weights

Journal of Marketing Research · 1981
被引 34
人大 AFT50UTD24ABS 4*
产品设计消费者感知计量经济学心理学统计学