The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity
研究了情感反应如何影响人们对广告和品牌的态度，强调在更真实的环境中验证这些关系，对广告和营销从业者理解消费者心理有参考价值。
Christian M. Derbaix, The Impact of Affective Reactions on Attitudes toward the Advertisement and the Brand: A Step toward Ecological Validity, Journal of Marketing Research, Vol. 32, No. 4 (Nov., 1995), pp. 470-479