Problems and Strategies in Services Marketing
对比了服务营销文献中提出的问题与策略，以及作者研究中实际服务供应商报告的情况，并讨论了比较中出现的几个广泛主题及未来工作指南。
This article compares problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors. Discussion centers on several broad themes that emerge from this comparison and on guidelines for future work in services marketing.