An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior
描述了一个能包含解释变量的新品牌选择模型，并用实际数据展示了价格和人口统计特征如何解释特定品牌的购买行为，为营销决策提供洞察。
A new brand choice model that has the capacity to include explanatory variables is described and its use illustrated in an application to a particular brand. In this application, pricing and certain consumer demographics provide an explanation of the purchase behavior for the brand studied. The model provides a good fit to empirical data as well as some important insights for marketing decision making.