Anbar Abstracts Issue
本期《欧洲营销杂志》特刊分为七个部分，涵盖营销、欧洲与国际商务、营销策略、供应链管理、产品管理、服务营销、公共部门营销以及营销与信息技术领域的摘要。
This special “Anbar Abstracts” issue of the European Journal of Marketing is split into seven sections covering abstracts under the following headings: Marketing, Europe and international business; Marketing strategy; Supply‐chain management; Product management; Services marketing; Marketing in the public sector; and Marketing and information technology.