The NewProd System: The Industry Experience
Robert G. Cooper更新了NewProd模型，这是一个新产品筛选、评估和诊断工具，验证显示其预测能力为73-84%，并通过案例展示其应用。
Robert G. Cooper presents an update on the NewProd model, a new product screening, evaluation and diagnostic tool first described in this journal in 1985. He reviews the model's original development and describes subsequent modifications. Next, he presents validation results from North America and Europe, revealing a predictive ability of 73–84%. An actual case study demonstrates NewProd in use, complete with computer output graphics and analysis.