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你对伴侣了解多少?制定代理报告的策略及其对与自我报告趋同的影响

How Well Do You Know Your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports

Journal of Marketing Research · 1995
被引 30
人大 AFT50UTD24ABS 4*

中文导读

研究了在调查中,当受访者代替他人(如伴侣)回答问题时,不同提问策略如何影响代理报告与自我报告的一致性,对市场调研和问卷设计有参考价值。

Abstract

Geeta Menon, Barbara Bickart, Seymour Sudman, Johnny Blair, How Well Do You Know Your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports, Journal of Marketing Research, Vol. 32, No. 1 (Feb., 1995), pp. 75-84

市场营销调查研究方法消费者行为报告偏差