How Well Do You Know Your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports
研究了在调查中,当受访者代替他人(如伴侣)回答问题时,不同提问策略如何影响代理报告与自我报告的一致性,对市场调研和问卷设计有参考价值。
Geeta Menon, Barbara Bickart, Seymour Sudman, Johnny Blair, How Well Do You Know Your Partner? Strategies for Formulating Proxy-Reports and Their Effects on Convergence to Self-Reports, Journal of Marketing Research, Vol. 32, No. 1 (Feb., 1995), pp. 75-84