Motivational Appeal in Normative Theories of Enterprise
本文探讨如何将动机的实证研究融入企业规范性理论构建，回顾道德行为与动机的关联，提出并应用动机诉求分析框架，讨论对理论和研究的启示。
This essay examines how normative theories of enterprise can be strengthened by incorporating the empirical study of motivation into the theory-development process. The link between moral conduct and motivation in the literature is reviewed, the framework for Motivational Appeal Analysis introduced and applied, and implications for theory and research are discussed.