Limited Choice Sets, Local Price Response and Implied Measures of Price Competition
研究了在有限选择集下,如何通过局部价格反应来度量品牌间的价格竞争,为市场研究人员提供了一种新的竞争分析工具。
Bart J. Bronnenberg, Wilfried R. Vanhonacker, Limited Choice Sets, Local Price Response and Implied Measures of Price Competition, Journal of Marketing Research, Vol. 33, No. 2 (May, 1996), pp. 163-173