The Effects of Perceived Interdependence on Dealer Attitudes
研究了经销商感知的相互依赖不对称性和总相互依赖程度如何影响厂商间的冲突、信任和承诺，基于汽车经销商调查数据发现不对称增加会降低信任和承诺、增加冲突，而总依赖增加则相反。
Channels research has consistently argued that asymmetric channel relationships are more dysfunctional than those characterized by symmetric interdependence. The authors propose that the degree of both interdependence asymmetry and total interdependence affect the level of interfirm conflict, trust, and commitment. Using survey data from automobile dealers, they demonstrate that, with increasing interdependence asymmetry, the dealer's trust in and commitment to the supplier decline while interfirm conflict increases. In addition, they demonstrate that relationships with greater total interdependence exhibit higher trust, stronger commitment, and lower conflict than relationships with lower interdependence. The effects on conflict are consistent with those predicted by bilateral deterrence theory, and the effects on trust and commitment are in accord with the authors’ bilateral convergence predictions.