Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application
回顾了社会责任和商业伦理的概念，分析了营销实践者采用有限的原因，并提出了将这些概念整合到战略营销规划流程中的方法。
The authors review the concepts of social responsibility and business ethics as well as some of the reasons why their adoption by marketing practitioners has been somewhat limited. An approach is developed to integrate these concepts into the strategic marketing planning process.