Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures
研究了营销渠道中影响策略的测量方法，并分析了在不同关系结构（如紧密合作与松散交易）下这些策略的使用差异，对渠道管理者选择合适的影响方式有参考价值。
Brett Boyle, F. Robert Dwyer, Robert A. Robicheaux, James T. Simpson, Influence Strategies in Marketing Channels: Measures and Use in Different Relationship Structures, Journal of Marketing Research, Vol. 29, No. 4 (Nov., 1992), pp. 462-473