Effects of new product pricing on the evolution of market structure
研究先驱企业在新产品引入时的定价策略（撇脂定价与渗透定价）如何影响产品生命周期成长阶段的市场集中度演变，发现撇脂定价市场在成长阶段集中度较低，但到成熟期与渗透定价市场趋同。
Conventional wisdom suggests that market structure is a determinant of marketing strategy; however, in the case of market pioneers, no market structure exists prior to product introduction. William Redmond examines strategy influences on market structure by assessing the effects of pioneer firms' initial price strategies (penetration pricing versus skim pricing) on the development of subsequent market concentration during the growth stage of the product life cycle. The article describes the analysis of longitudinal data, leading to the detection of significant differences in the evolution of concentration resulting from the different price strategies. Markets pioneered by skim pricers tended to have lower levels of concentration during the growth stage but rose to levels comparable to penetration markets by the onset of market maturity.