Individual Differences and Marketing Decision Support System Usage and Satisfaction
研究了营销经理的个体差异如何影响他们对决策支持系统的使用频率和满意度，基于1987年对营销人员的调查数据。
George M. Zinkhan, Erich A. Joachimsthaler, Thomas C. Kinnear, Individual Differences and Marketing Decision Support System Usage and Satisfaction, Journal of Marketing Research, Vol. 24, No. 2 (May, 1987), pp. 208-214