A User-Oriented Model for Sales Force Size, Product, and Market Allocation Decisions
开发了一个简单易懂易用的模型,用于处理销售团队规模、产品和市场分配决策,并描述了一家公司在战术分配和战略重组中的使用经验。
A simple-to-understand and easy-to-implement model is developed to handle decisions on sales force size, product, and market allocations. One firm's experience in using the model for tactical allocation decisions and strategic sales force restructuring is described.