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面向用户的销售团队规模、产品和市场分配决策模型

A User-Oriented Model for Sales Force Size, Product, and Market Allocation Decisions

Journal of Marketing · 1980
被引 25
人大 AFT50UTD24ABS 4*

中文导读

开发了一个简单易懂易用的模型,用于处理销售团队规模、产品和市场分配决策,并描述了一家公司在战术分配和战略重组中的使用经验。

Abstract

A simple-to-understand and easy-to-implement model is developed to handle decisions on sales force size, product, and market allocations. One firm's experience in using the model for tactical allocation decisions and strategic sales force restructuring is described.

销售管理营销决策销售团队优化