Electronic mail as social influence in downsized organizations
实验研究发现，在组织精简后，收到电子邮件的员工比未收到的感受到更强的规范影响，表明电子邮件可有效影响跨地域员工。
The potential to influence survivors of downsizing via electronic communication is empirically examined in an experimental setting. Individuals exposed to electronic mail messages perceived a significantly higher level of normative influence than those receiving no electronic mail messages. Implications for human resource managers include the ability to efficiently and effectively influence employees across geographic locations and organizational settings via electronic communication.