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经验曲线与动态需求模型:对最优定价策略的启示

Experience Curves and Dynamic Demand Models: Implications for Optimal Pricing Strategies

Journal of Marketing · 1981
被引 236 · 同刊同年前 8%
人大 AFT50UTD24ABS 4*

中文导读

提出一种通用方法,用于在产品生命周期中确定最优定价策略,考虑了供需条件的动态演变及其对企业定价的影响。

Abstract

Recent empirical research shows that supply and demand conditions are typically not stable over time. The evolution of these factors and the firm's ability to impact the evolution have important pricing implications. This paper presents a general methodology for determining the optimal pricing strategy over the product life cycle given evolutionary forces in the environment, and derives the optimal pricing strategy for some well known dynamic models.

定价策略动态需求模型经验曲线产品生命周期