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正式化对销售人员与工业采购者组织承诺和工作疏离感的影响

Influence of Formalization on the Organizational Commitment and Work Alienation of Salespeople and Industrial Buyers

Journal of Marketing Research · 1988
被引 125
人大 AFT50UTD24ABS 4*

中文导读

研究了组织正式化如何通过角色模糊、角色冲突和组织承诺影响工作疏离感,基于对工业销售人员和采购者的数据分析发现,更高正式化程度与更强组织承诺和更少工作疏离感相关。

Abstract

A model is investigated in which organizational formalization influences work alienation through role ambiguity, role conflict, and organizational commitment. Interrelationships are tested with data obtained from industrial salespeople and industrial buyers. Higher levels of formalization are found to be associated with greater organizational commitment and less work alienation.

组织行为销售管理工业营销工作疏离感