A Note on Sadomasochism in the Review Process: I Hate When That Happens
描述了市场营销和消费者研究期刊审稿过程中出现的施虐受虐现象，从作者和审稿人两个角度提供案例，并给出两组共七条建议以促进双方和解。
This article describes an apparent sadomasochism in the review process for journals of marketing and consumer research. It provides vignettes representing both the author's and the reviewer's perspectives. It then discusses two sets of seven suggestions intended to enourage a reconciliation.