Ordered search
提出一个有序搜索模型，与随机搜索模型不同，它产生一个直观的均衡：价格和利润随搜索顺序下降，搜索成本低的消费者搜索更久并获得更优价格。
I present an ordered‐search model that, in contrast with random‐search models, yields an intuitively appealing equilibrium in which there is price dispersion, prices and profits decline in the order of search and consumers with lower search costs search longer and obtain better deals. These features of the search equilibrium hold regardless of whether consumers are informed of prices prior to searching.