Effect of Participation in Marketing Research on Consumer Attitudes toward Research and Satisfaction with a Service
研究了消费者参与市场调研后，对调研本身的态度以及服务满意度的影响，发现参与调研能提升消费者对调研的积极态度，但对服务满意度无显著影响。
John E. Swan, I. Fredrick Trawick, Maxwell G. Carroll, Effect of Participation in Marketing Research on Consumer Attitudes toward Research and Satisfaction with a Service, Journal of Marketing Research, Vol. 18, No. 3 (Aug., 1981), pp. 356-363