Trademark Strategy Revisited
商标法的重大变化给营销决策者带来机遇和陷阱，管理者需熟悉新规以制定有效商标策略并洞察法律未来走向。
A sweeping change in trademark law has created benefits and pitfalls for marketing decision makers; recent court decisions on trademarks have had similar impact. Marketing managers should become familiar with these new regulatory guidelines to implement an effective trademark strategy and to provide insight into the future interpretation and development of trademark law.