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管理未来:CEO注意力与创新成果

Managing the Future: CEO Attention and Innovation Outcomes

Journal of Marketing · 2007
被引 308 · 同刊同年前 8%
人大 AFT50UTD24ABS 4*

中文导读

研究CEO注意力如何直接影响企业长期创新,基于美国零售银行业纵向数据,发现CEO对未来和外部事件的关注能显著推动创新,即使创新发生在多年后且行业非高科技。

Abstract

The current literature presents a mixed view of top managers, often characterizing them as an impediment to innovation, irrelevant for innovation, or, at best, having an indirect effect on innovation. In contrast, the authors use an attentional perspective to argue that chief executive officers (CEOs) have a positive, direct, and long-term impact on how firms detect, develop, and deploy new technologies over time. The authors test their arguments on longitudinal data from the U.S. retail banking industry. They show that CEO attention is a critical driver of innovation even (1) when the target of attention is not innovation per se but simply future events and external events in a generic sense; (2) when the innovation outcomes occur far in the future (sometimes several years in the future); (3) when the innovation outcomes are conceptually, empirically, and temporally distinct; and (4) in an empirical context (i.e., banking) that is not traditionally viewed as “high tech” and, thus, innovation centric.

CEO注意力创新管理零售银行业纵向数据