Computerized content analysis in management research: A demonstration of advantages & limitations
比较了人工编码与计算机编码在管理研究内容分析中的效果，发现两者同样有效，但计算机化编码在可靠性、稳定性和可比性上更优，建议未来研究更多采用。
Content analysis is a research technique used to objectively and systematically make inferences about the intentions, attitudes, and values of individuals by identifying specified characteristics in textual messages. The unobtrusive nature of content analysis makes it well suited for strategic management research. To date, the content analyses in most management studies have been performed by human coders, despite advances in computer technology that enable researchers to perform the same analyses more reliably and less expensively. In this paper, the investigator compares human-coded content analysis to computerized coding of the same text communications. The results suggest the two methods may be equally effective. Differences in results obtained using different units of analysis (such as analysis by sentence, by paragraph or by whole document) are also examined. Better reliability, improved stability, and comparability of results suggest more extensive use of computerized content analysis in future research.