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被篡改的商品:法律发展与营销指南

Tampered Goods: Legal Developments and Marketing Guidelines

Journal of Marketing · 1988
被引 9
人大 AFT50UTD24ABS 4*

中文导读

消费者可能面临被恶意篡改的商品,本文回顾了导致篡改的包装决策的法律影响,并提出了帮助营销者改进包装和渠道决策、调整营销法律环境的指南。

Abstract

Consumers face the prospect of using goods that may have been altered by malicious persons. The author reviews the legal implications of packaging decisions that lead to tamperings. To minimize the likelihood that tampered goods will harm consumers, guidelines are offered (1) to help marketers make improved packaging and channel decisions and (2) to modify the legal environment of marketing.

营销法律消费者保护包装决策