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用判断模型预测新工业产品的市场接受度

Forecasting Acceptance of New Industrial Products with Judgment Modeling

Journal of Marketing · 1984
被引 11
人大 AFT50UTD24ABS 4*

中文导读

提出一种定量估计新工业产品市场接受度的操作方法,能根据价格、产品属性和环境因素预测市场反应的变化,并在太阳能系统研究中验证了可靠性。

Abstract

This paper presents an operational method for estimating quantitatively market acceptance of new industrial products, including estimates of variations in likely market response as a function of price, product attributes, and environmental factors. Results from two studies on solar energy systems demonstrate excellent reliability and validity under field conditions.

工业产品市场预测判断模型太阳能系统