Buyers' and Sellers' Explanations for Product Failure: Who Done It?
研究发现，卖家在解释自家产品失败时，比买家更少归咎于产品本身，这种差异与双方对产品失败普遍性的估计有关。
Buyers and sellers read descriptions of a product failure and were asked to explain why it occurred. When sellers explained failures of products they themselves offered, they tended to find fault with the product itself less often than did consumers. Discrepancies in buyer-seller attributions were related to estimates of how commonly the product fails, suggesting that consensus information may be one source of buyer-seller differences.