A Discussion of the Link Between One Organization's Style and Structure and Its Connection With Its Market
通过一家小型高科技公司的定性数据，探讨了组织风格和结构如何影响其与市场的联系及竞争优势，对关注客户导向和创新的管理者有参考价值。
A growing body of literature has identified some important characteristics of organizations that produce product innovations. This work demonstrates the importance of staying close to the customer and using market input for new product development. In this study, Kathleen Bentley helps us understand the relevance of this research for one small high‐technology firm. She uses qualitative data to develop a detailed picture of what close customer contact means for this firm, and how the firm's ability to relate to its customers is tied to the nature of its organization. The article concludes that the organization's structure and style are tightly linked to its ability to connect with its market and maintain its competitive edge.