Food Values
利用最佳-最差标度法，研究消费者对食品价值的排序，发现安全、营养、口味和价格最重要，而公平、传统和原产地最不重要，且这些价值观与有机食品偏好显著相关。
Abstract Because of the potential malleability of stated and revealed preferences for new food technologies and attributes, this research sought to determine consumers' food value systems by utilizing recent advances in best‐worst scaling. Based on previous literature related to human values and food preferences, a list of eleven food values was compiled. Results reveal that on average the values of safety, nutrition, taste, and price were among the most important to consumers, whereas the values of fairness, tradition, and origin were among the least important; however, there was significant heterogeneity in the relative importance placed on food values. Results indicate that food values are significantly related to consumers' stated and revealed preferences for organic food.