How Concept Knowledge Affects Concept Evaluation
研究了概念知识水平对概念评价质量的影响，发现知识水平对评价的不同要素影响不同，且创新类型和呈现方式会调节这种影响。
Conventional concept testing methodologies are based on the simple assumption that respondents understand the concept when they offer their evaluation of it. Obviously it's an assumption that often will not hold. What happens to the quality of the evaluation at different levels of concept knowledge is the issue addressed in this article by Eric Reidenbach and Sharon Grimes. Their research shows that the level of concept knowledge affects certain elements of the evaluation more than others, and that the evaluation is moderated by the type of innovation and the way it is presented.