Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting
通过模拟渠道实验，考察了交换相互依赖对企业间互动行为的影响，为理解渠道关系中的权力与依赖提供了实证依据。
Gregory T. Gundlach, Ernest R. Cadotte, Exchange Interdependence and Interfirm Interaction: Research in a Simulated Channel Setting, Journal of Marketing Research, Vol. 31, No. 4 (Nov., 1994), pp. 516-532