A Relationship between Market Share Elasticities and Brand Switching Probabilities
研究了市场份额弹性与品牌转换概率之间的数学关系，为营销人员理解品牌竞争和市场份额变化提供分析工具。
Randolph E. Bucklin, Gary J. Russell, V. Srinivasan, A Relationship between Market Share Elasticities and Brand Switching Probabilities, Journal of Marketing Research, Vol. 35, No. 1 (Feb., 1998), pp. 99-113