Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis
这项元分析研究了研究设计（包括抽样、测量特征和开发过程）如何影响营销研究中评级量表的信度，发现测量特征对信度影响最大，而抽样和开发过程影响很小。
This meta-analysis investigates the effects of research design on the reliability of rating scale measures used in marketing research. Three sets of independent variables—sampling characteristics, measure characteristics, and measure development processes—are investigated. The overall results suggest that measure characteristics have a major influence on obtained reliability estimates and that sampling characteristics and measure development processes have little impact. These results support measurement theory. The implications for measure development are discussed.