Blind Spots in Industry and Competitor Analysis: Implications of Interfirm (Mis)Perceptions for Strategic Decisions
探讨企业在分析行业和竞争对手时常见的认知盲点,以及这些错误认知如何影响战略决策,对管理者和战略研究者有警示意义。
Edward J. Zajac, Max H. Bazerman, Blind Spots in Industry and Competitor Analysis: Implications of Interfirm (Mis)Perceptions for Strategic Decisions, The Academy of Management Review, Vol. 16, No. 1 (Jan., 1991), pp. 37-56