行业与竞争对手分析中的盲点:企业间(错误)认知对战略决策的影响

Blind Spots in Industry and Competitor Analysis: Implications of Interfirm (Mis)Perceptions for Strategic Decisions

Academy of Management Review · 1991
被引 149
人大 A+FT50UTD24ABS 4*

中文导读

探讨企业在分析行业和竞争对手时常见的认知盲点,以及这些错误认知如何影响战略决策,对管理者和战略研究者有警示意义。

Abstract

Edward J. Zajac, Max H. Bazerman, Blind Spots in Industry and Competitor Analysis: Implications of Interfirm (Mis)Perceptions for Strategic Decisions, The Academy of Management Review, Vol. 16, No. 1 (Jan., 1991), pp. 37-56

行业分析竞争对手分析企业间认知偏差战略决策